East Africa

Eutelsat 8 West B selected for new DTH platform in Ethiopia and the Middle East by Strong Roots

Eutelsat 8 West B is a state-of-the-art satellite dedicated to Ethiopia ‘s East Beam coverage and part of the 7/8 ° West video neighborhood.

Multi-year contract leveraging the dedicated coverage of Ethiopia by Eutelsat 8 West B; confirming the dynamism of the Ethiopian broadcasting landscape;

Eutelsat Communications and Deep Roots Ethiopia Broadcasting Service PLC have reached a Master Service Agreement on the EUTELSAT 8 West B satellite for a Ku capability on a 36 MHz transponder. This ability would enable Strong Roots to launch a new free-to-air DTH network covering both Ethiopia and the Ethiopian diaspora in areas within the footprint of the satellite, especially the Middle East.

Strong Roots Ethiopia Broadcasting Services PLC, a part of the Ethiopian-owned Strong Roots Group, is an upcoming player on the Ethiopian broadcast market. Its new DTH Platform will distribute high quality content in SD or HD for news, entertainment , education, children, documentaries, movies and sport.

Eutelsat 8 West B is a state-of-the-art satellite dedicated to Ethiopia ‘s East Beam coverage and is part of the 7/8 ° West video neighborhood, one of the most competitive on the global satellite television market.

Commenting on the deal, Strong Roots Chairman Tsegaye Alemayehu said: “We are pleased to be supported by Eutelsat in our quest to provide the viewers across Ethiopia and beyond with a high-quality broadcast experience. As its name suggests, Strong Roots aims to lay strong foundations in Ethiopia ‘s broadcast industry , building its credibility on quality of service and wide coverage with heartfelt Ethiopian Hospitality.

Eutelsat Chief Commercial Officer Philippe Oliva added: “We are proud to add Strong Roots to our line-up, highlight the competitive broadcast environment in Ethiopia and confirm the unprecedented coverage of Eutelsat’s African continent in-orbit properties.”